Search engine optimization (SEO) is the core mantra behind the success and popularity of a website over the Internet. A website may have stunningly designed web pages, aesthetic theme, lucid navigation and above all a very competitive product or service – all these are meaningless, if it cannot reach the end-surfers. The key behind reaching the target audience is how optimized the web pages are for the search engines, what is the page-ranking how critically the content is managed from SEO perspective and so on. Simply to say, search engine optimization is pivotal in determining the success and failure of a web business.

At JPMC Web Services, we have developed a set of methodologies to gain sure-shot high ranking for the web site on major search engines such as Google™, Yahoo!™ etc. Prior to using the specific search engine optimization techniques for the website, our extensive study to understand the clients' offline or online businesses results in a guaranteed first-page, top 5 ranking in search engines.

With every SEO project we undertake, our SEO experts first do a Content Analysis, i.e. a comprehensive site research to determine the keywords with respect to target audience, market segment and the competitors. Only after this, we prepare the ranking report to assess the current ranking status using appropriate combination of keywords and phrases. The ranking may essentially include the analysis of targeted keywords and phrases, rankings report from major search engines, 404 Error status checks, META data and so on.

Our SEO processes essentially include the following:

	Flow analysis and recommendations
	Navigational elements and sitemap
	Analysis of basic HTML elements
	Syntactical errors and recommendations
	Review of incoming links
	Linking strategy
	Self linkage
	Link improvement and overall dynamism of content